New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It was opened in 1991 by Jeff Lebesch and Kim Jordan. The company was working on releasing a new beer across the nation. The Northwestern region campaign was led by myself along with utilizing community partners, Instagrammers Seattle. The hashtag #SnapshotPNW garnered over 55K in a month with just local submissions. Our region out populated the other region campaigns by over 47K. The nearest region had 2,800 submissions.
RESULTS: The brand surpassed its goals with an overwhelming 47% increase in Instagram engagement and 27% decrease in advertising costs.